Marketing is an essential tool for any business – regardless of how good the product or service is, it needs marketing in order to build a clent base. The media, technology and platform environment for marketing is becoming more diverse, and more complex, with integrated channels, and so more education and training is required to understand the field. So a marketing degree has become a high demand, profitable qualification.
But what is studied in marketing online programs, what do employers expect and what jobs can you expect to get? This page provides information on these questions and also provides links to other resources and schools where you can find out more.
Since a masters degree is really needed in order to progress in this field, you should also check out a masters in marketing.
What is studied in marketing degrees?
Marketers need to start with research. So students in marketing programs online learn how to collect accurate information and analyze market potential. You also learn how to identify customer needs in different countries and cultures, and to design, develop, implement and manage effective marketing strategies to meet those needs.
Courses include: communications, mass communications, product pricing, e-commerce, advertising, public relations, telemarketing, international marketing, brand management, consumer behavior, consumer research, publishing, and interactive marketing.
Marketing is often studied as part of a business administration program, and so you would acquire knowledge, practical and professional skills in other aspects of business, in addition to marketing.
It is also often studied as a specialization in a Bachelor of Science in Communication degree – as is the case for the Marketing Communications program at Walden University. In this program you are provided with the knowledge and skills required to support the marketing initiatives of any organization through integrated communications. You also learn how to tackle the challenges of communicating in a globally diverse market with different regulations and media requirements and learn how to use media planning and modeling tools to develop a media strategy and plan with the widest reach and impact.
There is sometimes a requirement to do an internship in a masters or bachelor’s degree marketing.
What jobs are there for graduates?
Marketing is an essential tool for any business, so a marketing degree is a high demand, profitable qualification. Marketing is often taken as a major, specialization or concentration in a bachelor of business administration or other business degree, so graduates are prepared for marketing and a wide range of other positions in business.
Because marketing science is applicable to the problems of the public sector as well as the private sector, graduates are also prepared for positions in government, military and non-profit organizations.
Graduates can start a marketing career in advertising, product/sales, management, marketing research/teaching, business management, consultancy.
List of schools and programs
- Business Administration Emphasis in Marketing B.S.
- Business Administration A.A.S.
- Business Administration B.S.
Kaplan University is focused on recognizing the achievements of military and veteran students and offers the flexibility of an online education. Eligible students can receive college credit for prior military experience and coursework—up to 75 percent of the credit needed for a Kaplan University undergraduate degree.*
- MBA - Marketing
- BS in Business Administration - Marketing
- BS in Business Administration - Sales Management
- And more...
Earn Your Degree from U.S. News & World Report-Ranked Florida Tech – 100% Online
Grounded in a tradition of excellence since 1958, a degree from Florida Tech puts you in good company. With a longstanding reputation of unmatched academics, Florida Tech has educated NASA scientists, CEOs of Fortune 500 companies and highly decorated military generals. Join distinguished alumni and empower yourself with a career-building degree that employers value.
- Associate of Arts in Marketing
- Mini MBA Certificate/Internet Marketing
- MBA Marketing
- And more...
DeVry University provides quality education that employers respect, and is accredited by The Higher Learning Commission of the North Central Association (ncahlc.org), the same organization that accredits many other well-known public and private schools.
- Bachelor's - Business Administration - Sales and Marketing
- Bachelor's - Business Administration
- Bachelor of Science in Marketing
- Associate of Science in Business
- Bachelor of Science in Business Administration
- And more...
Earn your degree online with Grand Canyon University. We offer approximately 100 bachelor's, master's, and doctoral degree programs that can be completed 100% online. Degree programs are available in the fields of education, nursing and health sciences, business, fine arts and production, and liberal arts.
- M.S. in Organizational Growth and Sales
- B.S. in Marketing
- M.B.A.: Marketing
- And more...
An accredited online university, Capella University offers bachelor’s, master’s/MBA, doctoral, and certificate programs designed to take you to the forefront of your profession. Our competency-based curriculum delivers foundational knowledge and real-world skills, so what you’re learning is immediately applicable to your career. We serve more than 36,000 students from the U.S. and around the world and offer more than 140 graduate and undergraduate specializations and 20 certificate programs.
- BS - Marketing (ACBSP-accredited)
- PhD - Marketing (ACBSP-accredited)
- DBA - Marketing
- And more...
The Secret to Getting Ahead is Getting Started
Congratulations! Your interest in Stevens-Henager College is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.
- Business Administration - New Media Marketing (BS)
- Business Administration (BS)
As the largest private university in North America, University of Phoenix has locations nationwide, and is available online in most countries around the world. Whether you're seeking a college degree at an associate's, bachelor's, master's, or doctoral level, we can help you reach your academic goal and sooner than you might think.
- BS in Business/Marketing
- BS in Business/Administration
- Masters of Business Administration
- Master of Business Administration : Marketing
- Bachelor of Science in Business Administration : Marketing
- Bachelor of Science in Business Administration : Sales Management
- And more...