Marketing is an essential tool for any business – regardless of how good the product or service is, it needs marketing in order to build a clent base. The media, technology and platform environment for marketing is becoming more diverse, and more complex, with integrated channels, and so more education and training is required to understand the field. So a marketing degree has become a high demand, profitable qualification.
But what is studied in marketing online programs, what do employers expect and what jobs can you expect to get? This page provides information on these questions and also provides links to other resources and schools where you can find out more.
Since a masters degree is really needed in order to progress in this field, you should also check out a masters in marketing.
What is studied in marketing degrees?
Marketers need to start with research. So students in marketing programs online learn how to collect accurate information and analyze market potential. You also learn how to identify customer needs in different countries and cultures, and to design, develop, implement and manage effective marketing strategies to meet those needs.
Courses include: communications, mass communications, product pricing, e-commerce, advertising, public relations, telemarketing, international marketing, brand management, consumer behavior, consumer research, publishing, and interactive marketing.
Marketing is often studied as part of a business administration program, and so you would acquire knowledge, practical and professional skills in other aspects of business, in addition to marketing.
It is also often studied as a specialization in a Bachelor of Science in Communication degree – as is the case for the Marketing Communications program at Walden University. In this program you are provided with the knowledge and skills required to support the marketing initiatives of any organization through integrated communications. You also learn how to tackle the challenges of communicating in a globally diverse market with different regulations and media requirements and learn how to use media planning and modeling tools to develop a media strategy and plan with the widest reach and impact.
There is sometimes a requirement to do an internship in a masters or bachelor’s degree marketing.
What jobs are there for graduates?
Marketing is an essential tool for any business, so a marketing degree is a high demand, profitable qualification. Marketing is often taken as a major, specialization or concentration in a bachelor of business administration or other business degree, so graduates are prepared for marketing and a wide range of other positions in business.
Because marketing science is applicable to the problems of the public sector as well as the private sector, graduates are also prepared for positions in government, military and non-profit organizations.
Graduates can start a marketing career in advertising, product/sales, management, marketing research/teaching, business management, consultancy.
List of schools and programs
Kaplan University is focused on recognizing the achievements of military and veteran students and offers the flexibility of an online education. Eligible students can receive college credit for prior military experience and coursework—up to 75 percent of the credit needed for a Kaplan University undergraduate degree.*
- BS in Business Administration - Marketing
- BS in Business Administration - Sales Management
- AAS in Business Administration - Sales
- And more...
An accredited online university, Capella University offers bachelor’s, master’s/MBA, doctoral, and certificate programs designed to take you to the forefront of your profession. Our competency-based curriculum delivers foundational knowledge and real-world skills, so what you’re learning is immediately applicable to your career. We serve more than 36,000 students from the U.S. and around the world and offer more than 140 graduate and undergraduate specializations and 20 certificate programs.
- BS - Marketing (ACBSP-accredited)
- PhD - Marketing (ACBSP-accredited)
- DBA - Marketing
- And more...
CTU can help you connect to what matters most: a powerful professional network, faculty who are real-world professionals and innovative technology. And now several CTU degree programs are ranked by U.S. News Best Online Programs for 2015. Are you in?
- Master of Business Administration - Marketing
- Bachelor of Science in Business Administration - Marketing
- Master of Business Administration
- And more...
Fortis Institute can give you the skills you need to train for a career in the healthcare field.
* Programs vary by location
* Please contact each individual campus for accreditation information
- Internet Marketing
Everest University Online, a Division of Everest University, makes career training convenient and accessible. With courses tailored for working students and others who need a more flexible class schedule.
- Business (Associate's)
- Business (Bachelor's)
- Business Administration (Master's)
At Post University, we believe you shouldn’t have to put your life on hold to further your education. That’s why we offer a wide range of quality Certificate, Bachelor’s and Master’s degrees in a highly interactive online format that emphasizes flexibility, convenience, and support. Whichever program you choose, you can take classes in 8-week modules, six times a year from faculty members with advanced degrees and extensive real-world experience. You’ll also enjoy access to a full array of academic support services, including advising, tutoring, writing center assistance, and our virtual library at no additional charge.
- B.S. in Marketing
- A.S. in Marketing
- B.S. in Marketing - Sales Marketing
- And more...
For more than 35 years, Keiser University has provided student-centered, career-focused education in fields such as health care, business, criminal justice and information technology. Our one-class-at-a-time schedules allow busy students to focus on their education and balance the demands of work and family. Whether you choose to attend online, on campus, or both you will be part of a caring learning environment led by experienced faculty who bring textbooks to life with real-world challenges and solutions. Our unique combination of a curriculum that is in pace with technology and the skills employers value along with our “students first” approach provides an outstanding academic experience.
- Master of Business Administration with a concentration in Marketing (Online Only)
- Joint Master of Science in Education - Master of Business Administration via online delivery
- Business Administration, BA
- And more...
- Associate of Applied Business: Marketing
- Associate of Applied Business
- Business Administration Emphasis in Marketing B.S.
- Business Administration A.A.S.
- Business Administration B.S.
Centura College, with campus locations in Virginia, South Carolina and Florida, is dedicated to helping students gain the skills and attitudes necessary to succeed. Drawing from over 30 years of career school experience.
- Bachelor of Science in Business with a Concentration in Marketing
- Associate of Applied Science Degree in Business-Concentration in Management